The most common misconception about attorney marketing is that it starts and ends at money, which is the equivalent of saying that in the law, there is only “black” and “white”. At Bastion TLG, we have been working with solo practitioners, partnerships, small & medium-sized law firms, legal organizations and bar associations for nearly a decade. Effective legal marketing begins with a profound understanding of the client’s practice areas, and the geographic areas that the attorney handles cases in. Marketing for attorneys is not limited to just a bunch of keywords and huge, colorful free consultation buttons, its about conveying a solution to a specific individual’s legal issue and assuring them that your services are best suited for their needs.
We are exceptionally skilled at creating marketing campaigns for attorneys and law firms. To reach new potential clients, and consequently grow and develop your firm, a marketing and advertising strategy developed by Bastion TLG is a great place to start. We deliver more than just new leads, we build the expectations of our clients and assist them in creating the firm that they envisioned when they first set out on their own.
Attorneys were among some of our first few agency clients and since our first successfully completed marketing project for a law firm, we have worked with dozens of other law firms that specialize in a wide-variety of disciplines all across the United States. In fact, the legal industry is the single largest sector of clients that Bastion TLG works for. This gives us a solid competitive edge over other marketing and advertising agencies for clients as we get exclusive access to a large number of legal groups, which is essential for conducting research studies for all the clients and understanding how different practice areas have different audiences and measurables in terms of what is a successful campaign and what can be improved upon.
The law firms we have partnered with over the years aren’t solely with us because we help them generate a larger case volume and a regular stream on inbound leads, but because they are aware of the profound research we conduct and the strategic approach we use in helping to target the right audience. We understand that marketing and advertising for attorney firms is a sensitive matter and that attorneys abide by a strict code of ethics. Where a mistake can mean more than just a slap on the wrist from the State Bar, therefore, on top of all the time and dedication we put in, we conduct one-on-one, in-person meetings with our clients regularly to ensure that the marketing campaign that was specifically designed to achieve their desired results.